![]() “Interest accounts,” which are themed accounts focused on one topic, cannot be verified. The account must be the sole verified account for this person (a celebrity, for example, can only have one verified account). The account must represent a real person, business, or other entity such as an organization or charity. Instagram must additionally consider the account to be:Īuthentic. Instagram considers several factors when determining whether or not to give an account a blue check mark.įirst and foremost, accounts must follow Instagram’s Terms of Use and Community Guidelines. Instagram uses the blue check to verify accounts of notable people, like celebrities, and prominent businesses Who qualifies for a blue check mark on Instagram? Although Instagram does not give precedence to accounts with a blue check mark in its algorithm, it is generally known to improve trustworthiness with followers and increase brand awareness. Since the badge was first awarded to high-profile accounts, the icon soon became a status symbol-fewer than 1% of all Instagram accounts are verified. Accounts receive this badge after going through a simple verification process. The check mark (also called a badge) originated as a way to avoid imposters pretending to run accounts of celebrities and businesses. It indicates that Instagram has verified that the account is run by the correct person-for example, a celebrity account is indeed run by that person, or a business account is run by the owner. Instagram’s blue check is an icon next to the name of a personal, organization, or business account. Instagram’s verification process is surprisingly simple––but that doesn’t mean the verification process itself is a given. But what is the check mark’s purpose, and who decides who receives this badge of honor? The blue check mark on Instagram is a highly sought after addition to any social media account. Learn about check-mark eligibility and the verification process in this easy-to-follow guide.
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